Skateboarder
North German senior champion 2017, author of the book “Skateboard Guide”, builder of DIY spots from Münster to the Côte d’Azur.
Julius Dittmann – Keep pushing & smile
There were certain claims that caught my attention – that inspired me. At 15 produced skateboard how-to videos on VHS, at 17 taught myself programming or at 30 skated the MegaRamp quarter…
The claims ThankYouSkateboarding, TodayIsTheDay, GetShitDone or LetTheGoodTimesRoll accompanied the path. Those claims have a certain magic – it seemed to me that they have a deeper meaning. They are like a mantra.
It took a while… until I realized how they are connected. How they all lead to one mindset – one attitude.
KEEP PUSHING & SMILE
…and soon it turned into a mission statement.
There is a philosophy deeply rooted in Skateboarding. Most who skate know it – it's way more than just rolling on this wooden toy.
It’s so hard to describe. This feeling, this attitude, is so precious. And it’s worth spreading into the world.
Julius
- Woodward West, California. The Mega Ramp.
- 3 times the height of a half pipe. 3 floors high.
- Come on. One more try.
Three roles,
one attitude
Skateboarder, entrepreneur and family man from Münster, Germany.
Entrepreneur
Founded 24/7 Distribution in 2005, has run TITUS since 2010, founded Keep Pushing & Smile in 2020.
Family man
Dad of three. Road trips in a vintage motorhome, founder of Little Skate Rats, skateboard sessions and a children’s book for the next generation.
On stage
- 40
- years on a skateboard
- 20
- years as an entrepreneur
- 1
- mindset
Keep pushing & smile
What it takes for people to stay on the grind
Pro or rookie: when someone lands their trick, everyone is happy for them.
It takes the right mindset to face challenging times and turn them into an opportunity to rise above industry standards. For a brand to keep its community engaged, it needs to create inspirational and incentive messaging.
Julius Dittmann has many roles. One is navigating the family business TITUS - Europe's leading skateboard multichannel retailer - expanding its wings to Asia.
Learn from Julius how to create a brand community which fosters individuality and uniqueness all while offering a supportive environment people can identify with.
Get insight into what doing business and Skateboarding have in common - and how values help you succeed in both worlds. The best technology flourishes with the right mindset.
1575 cm² of entrepreneurship
The skateboarding mindset in times of AI
Nowadays AI solves average problems better than an average human.
It’s not enough to be good anymore. From now on people out there only pay for excellent. For the stuff that is above average.
In the past a 2 or grade B has been good. For a 2 nobody pays anymore. A 2 is 25 USD a month for Claude, ChatGPT and co. We have to use each chance to develop from a 2 to a 1. Getting better step by step. Being better than yesterday.
In the future it needs a different mindset, a different kind of mentality. For companies – and for employees.
It’s about way more than data, facts and revenue. It’s about how it gets people moving.
- Keynote
- 20 to 40 minutes, on stage or pre-produced for online events
- On-stage interview
- Conversation format, with founders, executives or a moderator
- Podcast
- Long-form talks about business, family and skateboarding
How booking works
- 01
Tell me about your event
Date, place, audience and the format you have in mind.
- 02
Short call
We talk about your audience and goals, and I tailor the talk to your event.
- 03
On stage
Keynote, interview or podcast, with skateboard and video clips.
Trusted by
Mobility FestivalNEO Mobility Festival
Top Speaker
In the media
FAQ
In which languages do you speak?
German and English.
How long is a keynote?
20 to 40 minutes, on stage or pre-produced for online events. Interviews and podcasts are longer.
Do you also speak online?
Yes. The keynote can be pre-produced for online events.
Do you travel?
Yes. In Germany, across Europe and beyond, for example to Dubai.
Who is the audience?
Companies and brands, founders and entrepreneurs, students and schools.
What do you need on stage?
A headset microphone (no handheld mic), a 16:9 screen with HDMI (USB-C works too) and sound for video clips. I present from my own laptop near the stage and bring my own clicker. I arrive one hour before my talk, and the skateboard comes with me.
What does a talk cost?
That depends on format, date and travel. Tell me about your event and I’ll send you an offer.
Keynote, interview or podcast.
Tell me about your event.
Sparring
1:1 for entrepreneurs and managing shareholders
An outside view from someone who has been there himself: as a successor in a family business, managing director and shareholder.
- Succession in family businesses
Succession is more than a handover. It is about responsibility, clear roles and finding your own way in the company.
Read more
I have been running TITUS, a family business founded in 1978, since 2010. I know the questions that come up:
What stays, what changes?
How are decisions made between family and management?
And how do you find your own role while building on what exists?- Clarifying roles between founder, successor and shareholders
- Developing the legacy instead of just managing it
- Making decisions together with the family
- AI in traditional companies
AI solves average problems better than an average human. So what still makes your company special?
Read more
Many traditional companies know they have to do something with AI, but not where to start. In sparring we find the first applications that really pay off, and a way to take the whole team along instead of unsettling it.
- Finding the first use cases that make sense
- Involving employees instead of running them over
- The right mindset: AI as a tool, not a substitute for excellence
- Insolvency in self-administration
I have sat in that chair myself: at TITUS, the proceedings ran from February to June 2025 and are completed.
Read more
Strategic sparring for managing shareholders: an objective view from the shareholder’s side, alongside restructuring experts and administrators. In sparring, we keep the creditors’ interests in view and align them with the company’s future.
- Liability risks: what managing directors and shareholders need to watch out for
- Leading the team through uncertainty
- When and how to talk to restructuring experts, turnaround managers and the court-appointed trustee
- Change management
Change succeeds when people come along. That is when a strategy turns into movement.
Read more
A traditional company holds decades of experience. That is a strong foundation to build on: with clear words, patience and a crew that understands why. I have led such changes myself, from the new webshop to repositioning the company.
- Explaining change and sparking enthusiasm
- Winning key people early
- Finding the right pace so everyone comes along
- Community brands
A strong brand is about far more than products. What matters is how it moves people.
Read more
Skateboarding lives on scene, attitude and trust. At TITUS I see every day how much depends on it. In sparring we look at your brand:
What does it stand for?
Who belongs to it?
And how do customers turn into a community that speaks for you?- Sharpening the brand core and its attitude
- Events, content and collaborations that fit the scene
- Building a community without selling it out
- Multichannel retail
Store, webshop, D2C, marketplace, B2B: every channel wants something different. The trick is making them stronger together than alone.
Read more
I know how stores, webshop, D2C and wholesale work together, with business from Scandinavia to Asia. I know where it grinds in practice: prices, stock, data and responsibilities.
- Steering channels together instead of against each other
- One picture of data, stock and prices
- Setting priorities: which channel really makes money?
Sparring is not legal or tax advice.
Vita
Born and raised surrounded by Skateboarding
Programmed first homepage (age 15)
Videoproducer – first ever German “How to” Skateboard VHS video: Start Skateboarding
Videoproducer – VHS Video: Improve Skateboarding
Founding of 24/7 Distribution
Launch of first European B2B webshop in Skateboarding
Skateboarding Skateboards – The Pusher
Takes over the lead of TITUS
Skateboarding Skateboards – Mr Smith
First large DIY project – the parkinglot bowl at Skaters Palace
3rd place at German PRO bowl championship
Relaunch of TITUS webshop – a new era
Skated the Mega Ramp Quarter at Woodward West in California
DIY: obstacles in the TITUS Skateshop Wuppertal, Germany
24/7 starts serving to BeNeLux
DIY: Basement Bowl (Cologne, Germany)
First child is born – becoming a parent
DIY: first Spot Delivery Tour
1976 Mercedes Orion 600 motorhome – first kid trips
1st place at north German championship (senior champ)
Book author “Skateboard Guide”
DIY: Spot Delivery Tour (East Germany)
5th place German championship S-Division
DIY: Concrete Dreams (Netherlands, Belgium, France)
Second child is born – double the action, double the fun
3rd place South German championship S-Division
Reinventing the toddler-skateboard
DIY: Concrete Dreams (Côte d’Azur, South France)
Expanding TITUS to Scandinavia
Expanding TITUS to Asia
Founding of KEEP PUSHING & SMILE
DIY: Skatepark Handorf
Little Skate Rats – skateboard lessons for children
1974 GMC motorhome – family trippin’
Skateboard coach in the ZDF series “Heimliche Helden”
Children’s book “Little Skate Rats”
Third child is born – family complete
TITUS wins the ntv award for best online shop in skateboarding, again in 2023
Top Speaker at Gründerkongress
Trophy bearer at the Kramermahl, Münster
3rd place at the COS Cup, German Skateboard Championship, S-Division
Press
Growing up behind the counter of a skate shop has consequences. The mindset of this movement runs through every part of life: as a skateboarder, entrepreneur and family man.
Learned to code at 17, became an entrepreneur at 22, took over the family business TITUS a few years later. In between and to this day: skateboarding. Building spots, skating contests, writing children’s books about the Little Skate Rats.
The feeling that comes with skateboarding, this attitude to life, is so valuable. It is worth carrying this philosophy into the world and sharing it. On stage, in sparring and everywhere else.
KEEP PUSHING & SMILE
Born 1983, Münster · 2005 founded 24/7 Distribution · since 2010 TITUS · 2020 founded Keep Pushing & Smile · 3rd place COS Cup 2025, S-Division
Portraits
Skateboarding
On stage
Let’s talk.
Keep Pushing & Smile GmbH
Grevingstraße 25, 48151 Münster