Philosophy

KEEP PUSHING & SMILE  

There were certain claims that cought my attention – that inspired me. While producing Skateboard how-to VHS videos with my closest friend at 15, self teaching myself programming at 17 or skate the MegaRamp quarter with 25… 

The claims ThankYouSkateboarding, TodayIsTheDay, GetShitDone or LetTheGoodTimesRoll accompanied the path. Those claims have a certain magic – it seemed to me that they have a deeper meaning. They are like a mantra. 

It took a while… until I realized how they are connected. How they all lead to one mindset – one attitude. 
 
KEEP PUSHING & SMILE

…and soon it turned into a mission statement.  

There is a philosophy deeply rooted in Skateboarding. Most who skate know it – it's way more than just rolling on this wooden toy.

It’s so hard to describe. This feeling, this attitude, is so precious. And its worth spreading into the world.

Julius

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